Pressure is coming from every direction when it comes to AI in creative work: execs who demand it, partners who won't stop using it blindly, and teams who fear for their jobs whether they use it or don't. Still, one thing is clear. AI has gained a permanent seat on the creative team.
With so many options, opportunities and obstacles, knowing where AI reliably adds value helps leaders spend their limited time well and reap the benefits of its partnership.
But which skills should come first? Which battles with internal partners are worth fighting? And how will creative leaders answer the inevitable question: “What are we getting for this spend?” Let's discuss!
In this session, we’ll explore:
• The creative tasks where AI consistently delivers, and how to double down on them
* How to focus upskilling efforts where they will have the greatest impact
* Ways to get ahead of the emerging ROI conversation around AI spend
Bring your thoughts, ideas and questions for a facilitated, interactive discussion with senior creative leaders at high profile brands.
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